SEO Audit Dashboard
Competitive Analysis & Strategic Recommendations
Executive Summary
Key performance indicators and critical insights for your business growth
💡 CLIENT INSIGHTS
💼 WHAT THIS MEANS FOR YOUR BUSINESS
Your competitors are heavily invested in local search and customer reviews. To compete effectively, we recommend immediate action on Google Business Profile optimization and a systematic approach to collecting customer reviews. The opportunity lies in capturing high-intent local searches through targeted content - this is where customers make purchase decisions.
Competitive Analysis
Detailed breakdown of your competitive landscape
Category Breakdown
💼 WHAT THIS MEANS
Fish Shops have the highest social proof with 5,713 reviews, making them the most visible category. All categories show strong Google Business Profile adoption (80-100%), which means local search optimization is table stakes. The Smokehouse category shows 100% website presence, indicating they focus on direct sales and brand building.
Top 5 Competitors
Competitive Threats - Priority Monitoring
| Rank | Name | Category | Rating | Reviews | GBP | Website |
|---|---|---|---|---|---|---|
| 1 | Hala Rybna Gdynia | Fish Shop | 2,787 | ✓ Active | ✓ Yes | |
| 2 | Tawerna Robinson | Restaurant | 2,162 | ✓ Active | ✓ Yes | |
| 3 | Sklep Rybny Rybka | Fish Shop | 2,095 | ✓ Active | ✓ Yes | |
| 4 | Tradycyjna Wędzarnia Rębisz | Smokehouse | 999 | ✓ Active | ✓ Yes | |
| 5 | Krewetka Delikatesy | Fish Shop | 756 | ✓ Active | ✓ Yes |
💼 WHAT THIS MEANS
Hala Rybna Gdynia is the market leader by volume (2,787 reviews) but has room for improvement in ratings (4.3). Tradycyjna Wędzarnia Rębisz shows the winning combination: high rating (4.8) with substantial reviews (999). All top 5 competitors have complete digital presence (GBP + Website), making this a minimum requirement to compete. Your opportunity: Target 4.8+ ratings with focused review generation to compete with the quality leaders.
Visual Analytics
Top Competitors by Review Volume
Digital Presence & Ratings Comparison
SEO Strategy & Recommendations
Prioritized keyword targets and action plan for market dominance
Keyword Strategy Overview
Keyword Distribution (37 Total Target Keywords)
💼 STRATEGY EXPLANATION
We allocate 35% of content efforts to Local Long-tail keywords because these have the highest conversion rates - customers searching "where to buy smoked fish in Wiślinka" are ready to purchase. Transactional keywords (27%) capture immediate buying intent. Product-Specific and Informational keywords build authority and capture early-stage customers.
Top Keyword Categories to Target
- ryby wędzone Gdańsk
- sklep rybny Gdańsk
- dostawa ryb Gdańsk
- ryby do domu
- sprzedaż ryb Trójmiasto
WHY THIS MATTERS
These are purchase-intent keywords. People using these searches are ready to buy today. Ranking here drives immediate revenue.
- gdzie kupić ryby wędzone w Wiślince
- najlepsza wędzarnia Gdańsk opinie
- ryby wędzone na zamówienie Sobieszewo
- świeże ryby dostawą Gdańsk
WHY THIS MATTERS
Low competition, high intent. These hyper-local searches have fewer competitors and customers are specifically looking for businesses like yours in your exact area.
- łosoś wędzony Gdańsk
- śledź wędzony
- makrela wędzona
- węgorz wędzony
WHY THIS MATTERS
Build content authority around your products. When customers search for specific fish types, you want to own those results and educate them about your quality.
- jak wedzić ryby
- tradycyjne wędzenie ryb
- wartości odżywcze ryb wędzonych
- najlepsze wędzone ryby
WHY THIS MATTERS
Establish thought leadership. These searches build trust and brand authority. When customers see you as the expert, they'll choose you when ready to buy.
Action Items & Timeline
⚡ Quick Wins (1-4 Weeks)
- Update Google Business Profile: Complete all sections, add photos, post weekly updates
- Implement 5 Local Long-tail Keywords: Add to website homepage and key pages
- Start Review Collection System: Email campaign to existing customers requesting reviews
- Optimize Google Maps Listing: Add all services, business hours, photos, and attributes
📈 Medium Term (1-3 Months)
- Create 8-10 Blog Posts: Target informational keywords ("how to smoke fish", "nutritional benefits")
- Build Local Backlinks: Partner with local food blogs, news sites, tourism sites
- Product Page Optimization: Create dedicated pages for each fish type with product-specific keywords
- Generate 30+ Reviews: Systematic outreach to reach competitive review volume
- Launch Local Content Campaign: Target all 8 local long-tail keywords with location-specific pages
🎯 Long Term (3-6 Months)
- Authority Building: Become the go-to resource for smoked fish expertise in Gdańsk region
- Competitor Ranking Monitoring: Track and respond to competitor movements
- Expand Keyword Coverage: Move into adjacent categories (catering, events, wholesale)
- Review Leadership: Maintain 4.8+ rating with 100+ total reviews
- Content Expansion: Video content, recipes, customer testimonials